ABOUT

Hi, I’m Shirley, a digital creative with over a decade of experience working for McCann Manchester. Over my career I’ve worked with national retail, transport and hospitality brands.

I specialise in ecommerce design, creating brand assets, web and email designs, digital media ads and social content. I am also an experienced art director for both photography and video content. I can direct a project from the initial sketching phase to final video editing feedback.

Advertising is a very fast paced industry and I’m used to working to tight deadlines, both on small projects and large campaigns. I treat each project as a new challenge, bringing together interaction and visual design to create the best user experience possible and maximise engagement. I have keen eye for detail and great understanding of various platforms for digital content.

At home, I spend my time with family and friends. I am a mum to a six year old girl who loves being outdoors, we spend our weekends going for walks or bike rides. I always have my camera with me; I love capturing everyday moments and nature.

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MY EXPERIENCE

January 2021 - Present
DIGITAL DESIGNER
McCann Manchester

• I work alongside other stakeholders, designing and developing ideas from a digital
perspective forming part of fully integrated campaigns across digital media, web, social
and email.
• Develop ideas from concept to polished effective content.
• Wireframe UX friendly and accessibility compliant web pages through to design appearance
and functionality.
• Concept moodboarding and storyboarding.
• Art direction and close collaboration with final production & motion editing teams.
• Liaise with Design Group Head along with account handlers to deliver effective brief solutions.

January 2018 - December 2020
CONTENT DESIGNER
McCann Manchester

• Repurposed wider campaign concepts for use in multiple digital platforms.

• Designed bespoke & reactive digital content.

• Supported senior designers.

• Added flair and UX understanding to deliver high end, digital ready artwork.

January 2013 - December 2017
CONTENT OPERATOR
McCann Manchester

• Held responsibility for design production and CMS development of a major retail account’s
web presence.

• Storyboarded animated digital media banners.

• Took ideas through to digital ready artwork across digital media, social, web & video.